Conclusion

The research shows that the total number of customer in the OldTown White Coffee is more after the open fasting time period. This proved that the customer does not prefer to have open fasting dinner in the OldTown White Coffee. Besides that, the location of the OldTown White Coffee also plays an important effect on the number of customer. This is because that there are tight competitor around the OldTown White Coffee, for example, Fast Food Restaurant like KFC, McDonalds, Subway,  Indian and Mamak Restaurant are just 1km radius around OldTown White Coffee, therefore it bring direct impact on the total customer of OldTown White Coffee.

Other than that, the customer flow of OldTown White Coffee also consider less compare to other restaurant. For example, people are intend to sit longer during dinner time. This is because that the environment inside OldTown White Coffee is suitable for leisure and both business activities. Besides that, people also most likely to relax inside OldTown White Coffee, as their advertisement also encourage people to take their time in OldTown White Coffee, therefore, this all has causes the customer flow to be slow compare to other restaurant.

In conclusion, the result of the research reject the previous hypothesis, which is OldTown White Coffee has more customer during open fasting time period than after open fasting time period. Based on the observation for the research, the result shows that the total number of customer in OldTown White Coffee during the open fasting time period is less than the after open fasting time period. Besides that, the customer flow during the open fasting time period is slower than after open fasting time period in OldTown White Coffee.