Time
|
Total
number of customer Inside OldTown White Coffee
|
During
Open Fasting Time Period
|
|
7.30pm-7.40pm
|
11
|
7.40pm-7.50pm
|
16
|
7.50pm-8.00pm
|
14
|
8.00pm-8.10pm
|
16
|
8.10pm-8.20pm
|
17
|
8.20pm-8.30pm
|
15
|
After
Open Fasting Time Period
|
|
8.30pm-8.40pm
|
14
|
8.40pm-8.50pm
|
14
|
8.50pm-9.00pm
|
16
|
9.00pm-9.10pm
|
20
|
9.10pm-9.20pm
|
22
|
9.20pm-9.30pm
|
21
|
From the result about, it shows
that the total number of customer inside OldTown White Coffee are more on after
open fasting time period than during open fasting time period. Besides that,
from the video captured, it also shows that the non-Muslim are more likely to
enter the OldTown White Coffee on both time period. This shows that the
advertisement done by the company are not enough good to attract the Muslim to
dine in during open fasting time period.
The table above shows that the
total number of customer in café within the two different time period. It shows
that the number of customer in OldTown White Coffee is more after the open
fasting time period. This proved that the OldTown White Coffee fails to attract
the Muslim to having dinner in their restaurant. Besides that, people are
likely to having a little chat in OldTown White Coffee after dinner. Therefore,
the graph prove that there are only small or tiny increase in total number of
customer after dinner period, which is the open fasting time period.
The average total number of customer
inside OldTown White Coffee during the open fasting time period will be
14.83333, while the average total number of customer inside OldTown White
Coffee after open fasting time period will be 17.833333. The result shows that
the average number of customer inside OldTown White Coffee after open fasting
period are more than during open fasting time period by three. This rejected
the hypothesis that stat before the research start, which is the number of
total customer inside OldTown White Coffee are more during the open fasting
time period.
Customer Flow of OldTown White Coffee during Open
Fasting Time Period and After Fasting Time Period.
Time
|
Customer
Flow in OldTown White Coffee
|
During
Open Fasting Time Period
|
|
7.30pm-7.40pm
|
(11)
+4 +1
|
7.40pm-7.50pm
|
(16)
-3 -3 +4
|
7.50pm-8.00pm
|
(14)
+ 1 +1
|
8.00pm-8.10pm
|
(16)
-3 +4
|
8.10pm-8.20pm
|
(17)
-1 +4 -3 -3 +1
|
8.20pm-8.30pm
|
(15)
-1
|
After
Open Fasting Time Period
|
|
8.30pm-8.40pm
|
(14)
+ 2 -4 -1 +2 +1
|
8.40pm-8.50pm
|
(14)
-1 +3
|
8.50pm-9.00pm
|
(16)
+4
|
9.00pm-9.10pm
|
(20)
+1 +1
|
9.10pm-9.20pm
|
(22)
+ 2-4 +1
|
9.20pm-9.30pm
|
(21)
+2 -3
|
OldTown White Coffee has a low
customer flow compare to other restaurant like McDonalds and PappaRich. Based
on the result about, the flow are extremely low, which around 3-4 people
entering and exit the restaurant every ten minute.
Besides that, based on the
observation, the customer spends average 60minute on OldTown White Coffee, this
is one of causes that the low customer flow in OldTown White Coffee. Even
though OldTown White Coffee offer their “Dulang Set” for the open fasting
month, but people are more likely to order their signature food like Chicken
Hor Fun and nasi lemak. This shows that people are not likely to open fasting
at OldTown White Coffee, and the restaurant is used for chit-chatting and
having a relax time, not because of their food.
Based on the observation above, the
flow of customer is active between 8.10pm-8.40pm, and people start to enter the
restaurant after 9.00pm, this explained OldTown White Coffee has become a place
for chatting and relax rather than a place to have dinner.
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