Thursday 25 July 2013

Research Method


The research were conducted through an observation at one of the OldTown White Coffee outlet in Malaysia. The observation is to measure the total number of the customer in the OldTown White Coffee during open fasting time period (From 7.30pm-8.30pm) and after open fasting time period (From 8.30pm-9.30pm). The observation will be carrying on for 2 hours, and will be divide into 12 small sample units (every 10min per sample). A video is recorded to increase the reliability of the data. Other than the total number of customer in OldTown, the observation also recorded the customer flow in OldTown White Coffee.

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