Methodology

The research will be based on the observation and involvement at OldTown White Coffee outlet. The observation was conducted to measure customer volume by taking the total number of customer in the OldTown White Coffee and time. The result will be taken every 10min of observation, during the 2 hours period.

The observation will be conduct in a sampling method. The population of research focuses on all OldTown White Coffee outlets in Malaysia. The sampling focus in Taipan, USJ, Subang Jaya, an OldTown White Coffee outlet at Klang Valley area. The observation was conducted on weekends, 20 July 2013, Saturday. There are 2 timing period for the observation, which are the open fasting period (7.30pm-8.30pm) and after open fasting period (8.30pm-9.30pm)

The observation was based on a quata-based standard, which means that the observation will be stopped after achieved the limit that set by the observer. In this observation, the limit of sample set will be set, the observation will stopped after 12 sample group of data is collected. The highest volume of customer inside OldTown will be recorded into the data. Besides that, I will also record the average of the customer volume in the OldTown White Coffee during the 2 period.

The camera will be placed facing the front door to capture the flow of the customer. Besides that, it also makes the result more reliable. The captured video will be burn in a DVD and placed behind the appendix. The image is fast-forward to x16 to save space for the DVD.