Recommendation

Based on the previous research, I rejected the hypothesis that the during open fasting time period has more customer compare to after open fasting time period in the OldTown White Coffee. Besides that, the customer flow during open fasting time period also slower than after fasting time period. Therefore, there are lists of recommendation for OldTown White Coffee to do to improve their sales during open fasting time period.

Firstly, increase their advertisement by focuses on their open fasting meal set, which is the “Dalang” set. Based on the observation, the “Dalang” set only appear on radio advertisement, it does not appear in any newspaper and television. Therefore, OldTown White Coffee can consider advertising more to attract their potential customers, which are the Malays to have dinner in their restaurant.

Besides that, the OldTown White Coffee should improve their food serving time. Based on the observation, the serving time for OldTown White Coffee is consider slow compare to other restaurant. Furthermore, the Malays are not willing to wait for longer time due to fasting. Therefore, if OldTown White Coffee can improve their productivity and efficiency, they can attract more customers to dine in their restaurant. 

Lastly, the OldTown White Coffee should provide free appetizer before serving the food. As we know that Malays are mostly hungry before the meal is serve. Therefore, by providing the free appetizer, it can actually help the Malays to fill their tummy and calm down their mind. This not only helps the OldTown White Coffee to increase their customer during open fasting time, it also increase their reputation.